Glitter sells value-for-money fashion jewellery and accessories through 200 outlets in Sweden, Norway, Finland, Denmark and Poland. We have more than 30 years of experience in working with fast-turnaround consumer products in the fields of fashion jewellery and accessories.
Glitter is owned by the Swedish Bergendahl & Son AB. The company is the market leader in the Nordic region and continues to grow at great rate.
Specialist knowledge and service
A visit to a Glitter shop is to be an inspiring experience and must always offer something new. Our wide ranges of fashion jewellery and accessories gives customers the opportunity to pick out different styles and personalities. Every week, we add new fashionable items that suit the fashion image perfectly. All Glitter staff are specialists in our chosen area, and provide a high level of service.
Rapid expansion
In a short space of time, the company has developed from a local Swedish company to an international fashion chain with shops in five countries. In fact, since 2000 the number of shops has risen by 500 per cent and turnover has quintupled.
Market leader with sustained profitability
Today, the Group enjoys a strong position in the Nordic region as a specialist in fashion jewellery and accessories. Glitter’s strategy is to continue to grow with sustained profitability. The number of shops is to be increased to 300 outlets on existing markets, and priority is to be given to establishing a presence on new markets. All in all, the number of shops is to grow by 20–25 per cent per year.